START WITH STRATEGY: Introduction to Building a Digital Marketing Strategy
PM Session

Join us for an engaging and informative 90-minute session designed to introduce small business owners to the fundamentals of building a digital marketing strategy. This introductory class will provide you with a comprehensive overview of the key components of a successful digital marketing plan, setting the stage for our in-dept, hands-on workshops.

You will learn:

• The importance of a digital marketing strategy for small businesses.
• How to identify and understand your target audience.
• Key digital marketing channels and how to choose the right ones for your business.
• Basic tools and resources to get started.
• Real-world examples to illustrate best practices and common pitfalls.

By the end of this session, you'll have a solid understanding of the essential elements of digital marketing and be prepared to dive deeper into creating your own strategy in our upcoming workshops.

Who would benefit:

• Small business owners looking to establish or improve their digital presence.
• Entrepreneurs who are new to digital marketing and need a foundational understanding.
• Business professionals responsible for marketing in small to medium-sized enterprises.
• Photographers and creative professionals seeking to enhance their online marketing efforts.